Why this feature is free forever as part of OPERATE — Online payments & invoicing

Pet business owner using an online payments and invoicing app on their phone

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A question we get often: why is online payments & invoicing — a feature plenty of paid software charges extra for — just free forever in OPERATE?

Our reasoning

Online payments & invoicing lets clients pay by card on file and get invoices automatically, instead of chasing checks and Venmo requests. That’s core to actually running a pet business, not a nice-to-have upsell, so it shouldn’t sit behind a paywall.

How we think about pricing

OPERATE’s model isn’t built around nickel-and-diming small pet businesses for the basics. The features that matter for daily operations are simply included.

The bottom line

If a feature is essential to running your business well, we don’t think you should have to upgrade to get it.

See everything included, free. Explore OPERATE.

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