Why this feature is free forever as part of OPERATE — Client portal & booking

Business owner preparing pricing documents before taking a business to market

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A question we get often: why is client portal & booking — a feature plenty of paid software charges extra for — just free forever in OPERATE?

Our reasoning

Client portal & booking lets clients book, request, and manage services themselves instead of relying on texts and phone calls. That’s core to actually running a pet business, not a nice-to-have upsell, so it shouldn’t sit behind a paywall.

How we think about pricing

OPERATE’s model isn’t built around nickel-and-diming small pet businesses for the basics. The features that matter for daily operations are simply included.

The bottom line

If a feature is essential to running your business well, we don’t think you should have to upgrade to get it.

See everything included, free. Explore OPERATE.

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