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A question we get often: why is automated reminders — a feature plenty of paid software charges extra for — just free forever in OPERATE?
Our reasoning
Automated reminders sends booking, payment, and visit reminders automatically so nothing falls through the cracks. That’s core to actually running a pet business, not a nice-to-have upsell, so it shouldn’t sit behind a paywall.
How we think about pricing
OPERATE’s model isn’t built around nickel-and-diming small pet businesses for the basics. The features that matter for daily operations are simply included.
The bottom line
If a feature is essential to running your business well, we don’t think you should have to upgrade to get it.
See everything included, free. Explore OPERATE.
Automated reminders is included in OPERATE at no cost, permanently — not a limited trial or a feature that gets paywalled once you’re dependent on it. We built OPERATE around the belief that core operational tools shouldn’t be a recurring expense that scales against you as your business grows.
That commitment shapes how we prioritize development: features earn their place by being genuinely useful, not by their ability to justify a subscription tier.
Related reading: How this feature fits into running your day-to-day operations — Automated reminders and Common mistakes this feature helps you avoid — Automated reminders.
