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Before we built automated reminders, we asked working pet sitters what was actually broken about how they handled it.
What we heard
The consistent theme: existing tools either didn’t do this at all, or buried it behind a paid tier that didn’t make sense for a solo or small-team pet business.
What we built in response
Automated reminders sends booking, payment, and visit reminders automatically so nothing falls through the cracks. That’s a direct response to what sitters told us was missing, not a feature we guessed at.
Why this matters
A pet business runs on trust and consistency. Features built from actual sitter feedback tend to get used — features built in a vacuum tend to sit unused.
Have feedback of your own? Try OPERATE and let us know what’s missing.
The most consistent feedback we heard building Automated reminders was a desire for something simple that didn’t require extra training or a manual to figure out. Pet sitters are busy running a business, not learning software, so ease of use was weighted as heavily as functionality throughout development.
That feedback loop continues after launch — real usage patterns from working businesses tell us more than any internal assumption could.
Related reading: How this feature fits into running your day-to-day operations — Automated reminders and Common mistakes this feature helps you avoid — Automated reminders.
