For pet business owners
Stop being the bottleneck in your own pet business.
Free content, real resources, and a community that gives pet business owners the education and tools to stop being the person everything depends on.
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What you get
Everything you need to build a pet business that scales.
Articles and Guides
In-depth articles built from real operational experience running a $400k pet sitting business with 40+ independent contractors.
Free Downloadable Resources
KPI dashboards, pricing calculators, and hiring frameworks — free to download, always.
Software Guidance
Honest reviews and guides on the tools that actually help pet businesses grow — including the App, built specifically for this industry.
Real Operator Perspective
Not theory. Not generic business advice. Everything here comes from someone who built a pet business from scratch and runs it today.
Who this is for
Built for pet business owners who want more.
If you're running a pet sitting, grooming, training, boarding, or dog walking business — and you're tired of being the person everything depends on — this is for you.
"Most pet business owners are brilliant with animals and completely overwhelmed by the business side. That gap is what the Playbook closes."
Whether you're just starting out or running a team of 30+ — the principles are the same. Build systems. Hire right. Stop being the person everything runs through.
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Solo operators ready to scale
You're doing everything yourself and you know it's not sustainable. Time to build the systems that let you grow.
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Growing teams hitting bottlenecks
You have staff or ICs but you're still the person everything runs through. Time to change that.
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Established owners wanting freedom
The business works but it needs you there. You want it to run without you — whether you're on holiday or building something else.
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All pet service verticals
Pet sitting, grooming, training, boarding, daycare, dog walking — the principles apply across all of them.
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"I built the Playbook because the advice I needed when I was growing Scritches didn't exist. Everything was generic business content that didn't understand what it's actually like to run a pet business. So I'm building the resource I wish I'd had."
Tony Bacon
Former Metropolitan Police Officer · Founder, Scritches Pet Services ($400k revenue, 40+ ICs) · Founder, PetBizOwner · Surprise, Arizona
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