PetBizApp tracks over 100 KPIs across three dashboard tiers — OPERATE, GROW, and VALUE. Below is the full library, grouped by department, with definitions, calculations, and benchmarks for each. New entries are added regularly, each paired with a short video walkthrough.
OPERATEFree74 KPIs
Head Office
Operations
Client Care
Active Client Count (Client Care View)Client Churn This MonthHappiness Score AveragePets Per Active ClientClient Lifetime ValueKeys Held CountNew client meet and greet conversionMulti-pet household percentageClient average tenureInactive client countAgreement signed rateVaccination compliance rateEmergency contact completenessWelfare priority client count
HR
Active IC Count (HR View)IC Retention RateAverage Bookings Per IC Per WeekCompliance Expiry Alert CountIC Response Rate to OffersAverage IC Pay This MonthAverage IC tenureIC agreement signed rateDBS/background check current rateFirst aid certification rateInsurance certificate current rateIC happiness scoreTime to first booking for new ICIC geographic coverage map
Finance
Monthly Recurring RevenueAverage Invoice ValueCollection RateAverage Days To PaymentRevenue By Service TypeTip RateGross margin percentageAuto-charge success rateCredit balance outstandingRefund rateInvoice correction rateDeposit collection rateTax collected this yearAverage tip amountHoliday surcharge revenueLate cancellation fee revenueLabor-to-Turnover RatioProfit & Loss (P&L) Statement
GROWPaid16 KPIs
Pipeline
Social
VALUEPaid16 KPIs