Everything a pet business owner needs, under one roof.
Free education, the software that runs a real pet business, buying and selling one, and the partners you'll need along the way — built by someone who's actually done it, and still does, running Scritches today.
Featured
Latest
Playbook
Inside the visual sitter calendar
Why every other platform's list view was never good enough.
The auto-assignment engine, explained
Matches bookings to sitters automatically, one click to confirm.
AI message monitoring: nothing slips through
Reads every sitter-client thread, flags what matters.
$9,000+ saved a year, we ran the numbers
Scritches' own savings vs. Time To Pet + Stripe.
Join early access — OPERATE is free forever
Be first when the waitlist opens up.
Buy & Sell
What's a pet business actually worth?
Valuation basics, explained simply.
PetBizBroker: sales & valuation, opening 2028
Join the waitlist now, years before it launches.
What buyers actually look for
The considerations that matter most in a sale.
A real acquisition, case study coming soon
Details once it's public.
Partners
The Partners directory is being built — first up: what to actually look for in an accountant, insurer, or software vendor for a pet business.
Join the Playbook to hear when the first ones land →Build Journal
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View channel →Common questions
Is any of this actually free?
Yes. The Playbook is entirely free — no courses, no paywalls. The App's core OPERATE tier is free forever too; paid tiers add extra modules on top of it.
What happened to PetBizApp.com and PetBizPlaybook.com?
They haven't gone anywhere — they're now the App and Playbook pillars here on PetBizOwner, alongside two new ones: Buy & Sell and Partners.
When does the App launch?
It's in active development, with early access rolling out to the waitlist first. Join the waitlist and you'll hear the moment it opens.
Is the Partners directory actually live?
Not yet — it's being built out with real, useful content first rather than a placeholder list. Join the Playbook to hear when the first entries land.
Who's behind PetBizOwner?
Tony Bacon — a former Metropolitan Police officer who now owns and runs Scritches Pet Services. Everything here comes from actually running a pet business, not theory.
"I built and operate a real pet business — and still do, running Scritches today. The Playbook and the App exist because of what I learned doing it."
Tony Bacon — Founder, Scritches Pet Services & PetBizOwner